Making the World More Beautiful Through Tonal Fashion
We believe everyone deserves to feel confident in colors that enhance their natural beauty. Our mission is to democratize luxury fashion while promoting sustainability through our revolutionary rental platform.
Our Story
FashionThing was born from a simple observation: most people don't know which colors truly flatter them, and luxury fashion remains inaccessible to many who would cherish and care for beautiful pieces.
Founded by color theory experts and sustainable fashion advocates, we've created the world's first AI-powered seasonal color analysis tool integrated with a luxury fashion rental platform. Our technology helps you discover your perfect color palette while giving you access to designer pieces that enhance your natural beauty.
Today, we're proud to serve over 10,000 members worldwide, helping them build confidence through personalized tonal fashion while reducing fashion waste and promoting circular economy principles.
Our Values
Beauty Enhancement
We believe everyone has unique beauty that deserves to be celebrated through perfect colors.
Inclusivity
Fashion should be accessible to all, regardless of size, budget, or personal style preferences.
Innovation
We use cutting-edge AI and color science to personalize your fashion experience.
Sustainability
Rental fashion reduces waste and promotes a circular economy for luxury items.
Meet Our Team
Sadie Bauer
Founder & CEO
Color theory expert with 10+ years in fashion styling and sustainable business practices.
Dr. Maria Chen
Chief Color Scientist
PhD in Color Psychology, former researcher at leading fashion technology companies.
James Rodriguez
Head of Sustainability
Environmental advocate specializing in circular economy and sustainable fashion practices.
Ready to Discover Your Perfect Colors?
Join thousands of members who've transformed their style with our personalized color analysis and luxury fashion rental service.